Gestionix

Gestionix is a cloud management system for micro, small and medium-sized businesses, with administrative control, inventory and a point of sale that works offline. The company came to G2 Consultores at a very early stage, with its first customers and software ready for mass distribution. G2 built the commercial strategy from an in-depth market study and advised the pre-seed capital raise that funded that first stage of commercialization.

Context

Gestionix had a product and first customers, but needed a commercial strategy and resources to scale sales.

Challenge

Identify the B2B target segment, understand the variables the market valued (cost, technology, reliability and support) and define the value proposition before raising capital.

What G2 did

G2 conducted an in-depth market study, defined the commercial concept and positioning, and designed the product and pricing plan, brand and communication strategy, distribution channels and sales team structure. On that basis it advised the pre-seed round.

Outcome

Pre-seed raise.

This transaction is published with client authorization. The information is limited to what was agreed with the parties and does not constitute investment advice or an offer of securities.