G2

Thesis

Subscription software for businesses is the most legible sector for an investment committee and for a buyer: recurring revenue, net retention, acquisition cost and gross margin tell the whole story. In Latin America the challenge is to demonstrate scale with SMB customers and local pricing. We advised Gestionix from its pre-seed through its sale to Konfío, and the sale of Zenda.la to Intelexion.

Buyer and investor dynamics

Investors are regional and global venture capital funds with theses in vertical software and SMB tools. Strategic buyers are fintech and SMB services platforms that integrate software into their offering, regional software companies consolidating verticals, and financial sponsors buying profitable recurring revenue.

Sector research

Capital, debt and M&A in the sector, with public sources cited.

Research

B2B SaaS: capital, debt and M&A in Latin America 2026

Capital goes to software with artificial intelligence, public multiples set the ceiling of the negotiation and strategic buyers consolidate SMB platforms in deals of up to BRL 3.05 billion.

· 6 min read

Public multiples

Listed comparable companies in the sector: price, market value, multiples and expected growth. Data as of 31 August 2026.

View the full table
  • 3.2x Median EV / revenue CY 26E
  • 19.2x Median P / E CY 26E
  • 14% Median revenue growth CY 26E
  • 17 Companies in the universe 4 LatAm

Market transactions

Analyses of recent deals in the sector: structure, value drivers and what they signal to the market.

Deal analysis

Asaas: acquisition of HelenaCRM for BRL 150 million

The Brazilian payments and collections platform for SMBs is buying a WhatsApp-native conversational CRM and will keep it as a subsidiary until 2028: a deferred integration that says as much as the price.

· 4 min read

Deal analysis

COR: USD 30 million growth equity from FTV Capital

The project-profitability software for agencies, founded by Argentines and headquartered in San Francisco, raised growth capital with 51% growth and profits: the profile international capital is funding today.

· 4 min read

Deal analysis

TOTVS: acquisition of TBDC for BRL 80 million plus earn-out

While awaiting clearance for Linx, TOTVS bought a vertical agribusiness software company with a base price and a conditional deferred payment: the consolidator’s standard structure for small assets.

· 4 min read

Deal analysis

TOTVS: closing of the Linx acquisition for BRL 3,050 million

Brazil’s largest enterprise software company completed the purchase of StoneCo’s retail software unit eight months after signing, with unconditional CADE approval: a carve-out that reshapes regional retail tech.

· 5 min read

Deal analysis

Vambe: USD 14 million Series A led by Monashees

An AI conversational-commerce platform with 17% average monthly growth and Mexico as a priority market raised capital to triple its commercial team without disclosing valuation.

· 5 min read

Related insight

Perspective

How to prepare a Series A for an investment committee

What a committee reads before deciding is not the deck. It is the model, the cap table and the quality of the answers once the questions stop being polite.

By Melissa Gómez Hindle · · 6 min read

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