Practices
Capital raising
A round is not won in the pitch; it is won in the preparation and the process. We build the model and valuation the way an investment committee will read them, design the investor list by thesis and stage, run a process against a calendar, and negotiate the term sheet and definitive documents through closing. We have closed pre-seed to Series A rounds with Kalonia, Amador Ventures, LDM Capital, GC Capital and Oikocredit, among others.
When to call G2
- You have demonstrable traction and need between one and fifteen million dollars for the next eighteen to twenty-four months.
- You have received investor interest but have no process, no calendar and no defensible valuation.
- Your cap table or corporate structure is not ready for an institutional investor.
- You want to combine equity and debt in the same round to reduce dilution.
- You need a counterpart who speaks the language of the investment committee and represents you in the negotiation.
Instruments
- Pre-seed and seed
- Series A
- Bridge rounds and extensions
- Convertible notes and SAFEs
- Mixed equity and debt rounds
Deliverables
- Three-statement financial model with scenarios and capital needs by stage
- Valuation and negotiating range using the method the investor will apply
- Investment materials executive summary, deck and data room
- Investor list qualified by thesis, stage, ticket and geography
- Process with calendar, follow-up and weekly reporting to the founders
- Term sheet negotiation and support on the definitive documents through closing
Process
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Diagnosis and round strategy
Weeks 1–2
We review metrics, cap table and business plan; we define the size, structure, instrument and target valuation of the round.
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Model, valuation and materials
Weeks 2–5
We build the financial model, the valuation and the materials to the level of detail an investment committee requires.
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Investor list and process
Weeks 4–10
We select funds by thesis and stage, make the introductions, coordinate meetings and manage follow-up with each investor.
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Term sheet and due diligence
Weeks 9–13
We negotiate economic and governance terms and coordinate responses to financial, legal and technical due diligence.
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Definitive documents and closing
Weeks 12–16
We support the negotiation of the definitive documents alongside counsel through signing and funding.
Practice transactions
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Dapp
Series A · USD 12.4 M
- Kalonia Venture Partners · Investor
- G2 Momentum Capital · Investor
Group participation
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YoFio
Seed · equity and debt · USD 10 M
- Oikocredit · Lead investor
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Mutuus
Equity round · USD 3.2 M
- Amador Ventures · Lead investor
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Getin
Seed · USD 0.75 M
- LDM Capital · Lead investor
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SkyAlert
Equity round · USD 0.85 M
- GC Capital · Investor
- SV Partners · Investor
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Gestionix
Pre-seed · Amount undisclosed
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Azucena
Seed · Amount undisclosed
Frequently asked questions
How are your fees structured?
An initial retainer on signing the mandate, plus a success fee calculated on the capital actually closed. The exact structure is agreed at the first meeting based on the size and complexity of the round.
Do you require exclusivity?
Yes, for the duration of the process. An exclusive mandate lets us represent the company with a single voice before investors and prevents two intermediaries from approaching the same fund, which damages the perception of the round.
What documentation do you need to start?
Historical financial statements, monthly operating metrics, an up-to-date cap table, corporate documents and the business plan in whatever state it is. With that we run the initial diagnosis; the rest is built during the mandate.
How long does a round take?
It varies widely: from sixteen weeks to twelve months between signing the mandate and closing. It depends on how orderly the information is on arrival, whether the cap table needs restructuring and whether the process requires regulatory due diligence.
Do you work with international funds?
Yes. A good share of the rounds we advise include funds based outside Mexico. The investor list is built by thesis and stage, not by geography, and materials are prepared in Spanish and English.
Let’s talk about your transaction.
Every initial conversation is confidential and handled directly by a partner. We reply within two business days.