G2
  • 3.2x Median EV / revenue CY 26E
  • 19.2x Median P / E CY 26E
  • 14% Median revenue growth CY 26E
  • 17 Companies in the universe 4 LatAm

LatAm versus global median. EV / revenue CY 26E: 1.5x LatAm · 4.2x global · Price / earningsCY 26E: 14.1x LatAm · 20.8x global

Summary by group

Aggregates and medians for each group of comparables; medians exclude non-meaningful values.

Group Companies Market value
(USD millions)
Enterprise value
(USD millions)
EV / revenue
CY 26E
Price / earnings
CY 26E
Revenue
CY 26E
% MTD
Listed Latin American software 4 6,739 7,443 1.5x 14.1x 8% 13%
SMB and vertical SaaS 9 176,054 174,431 3.2x 20.8x 15% 14%
Enterprise platforms 4 461,684 496,808 5.9x 26.8x 13% 37%

Aggregate market and enterprise value in USD millions; medians of EV/revenue, P/E and growth on consensus for the year shown; % MTD: median monthly price change.

Full table

Listed comparable companies in the sector: price, market value, multiples and expected growth.

Company Price
2026-08-31
% MTD % LTM high Market value
(USD millions)
Enterprise value
(USD millions)
Multiples Growth rates
Price / earnings EV / revenue Revenue
CY 26ECY 27E CY 26ECY 27E CY 26ECY 27E
Listed Latin American software
TOTVS TOTS3 BRL 35.45 14%73% 3,929 4,510 19.2xna3.0xna 35%na
Locaweb LWSA3 BRL 4.30 16%85% 457 410 11.9xna1.3xna 6%na
VTEX VTEX 3.60 (16)%76% 595 416 16.4xna1.6xna 10%na
Globant GLOB 40.71 11%57% 1,758 2,107 6.9xna0.9xna 0%na
Median 13%75% 14.1xna1.5xna 8%na
Mean 6%73% 13.6xna1.7xna 13%na
SMB and vertical SaaS
Intuit INTU 359.30 14%51% 98,283 99,419 14.9xna4.2xna 9%na
HubSpot HUBS 261.36 10%50% 13,034 11,933 19.7xna3.2xna 18%na
Bill Holdings BILL 49.23 9%86% 4,198 4,157 13.2xna2.3xna 8%na
Freshworks FRSH 13.92 23%100% 3,632 3,002 20.8xna3.1xna 15%na
Procore PCOR 62.72 15%76% 9,531 8,943 36.9xna5.9xna 15%na
monday.com MNDY 101.14 16%46% 4,275 3,440 18.5xna2.3xna 19%na
Xero XRO AUD 82.87 18%50% 10,127 10,240 73.2xna4.7xna 33%na
Sage Group SGE GBP 10.92 12%93% 13,270 15,306 21.8xna4.1xna 10%na
Toast TOST 34.09 6%81% 19,704 17,991 24.5xna2.4xna 21%na
Median 14%76% 20.8xna3.2xna 15%na
Mean 14%70% 27.1xna3.6xna 16%na
Enterprise platforms
Salesforce CRM 257.54 40%96% 211,955 242,928 15.5xna5.3xna 11%na
ServiceNow NOW 147.99 33%76% 152,992 156,781 36.4x29.5x9.7x8.1x 22%19%
Workday WDAY 197.45 23%79% 47,585 47,954 17.9xna4.5xna 12%na
Atlassian TEAM 194.17 92%98% 49,152 49,145 35.8xna6.6xna 14%na
Median 37%87% 26.8x29.5x5.9x8.1x 13%19%
Mean 47%87% 26.4x29.5x6.5x8.1x 15%19%

Data as of 31 August 2026. Source: stockanalysis.com (prices, balance sheets and consensus) and Yahoo Finance (ServiceNow CY 27E consensus), closing prices as of August 31, 2026; FX cross rates from ECB reference rates as of August 31, 2026: BRL 5.17, AUD 1.40 and NZD 1.69 per USD, and USD 1.354 per GBP. Sage as of August 28 (London bank holiday). Except for ServiceNow, CY 27E estimates, EBITDA estimates and long-term EPS growth are not available in the sources. Closing prices at the stated date; market value and enterprise value in millions of US dollars; multiples and growth rates on consensus estimates for the stated calendar year. na: not available; nm: not meaningful (negative earnings or EBITDA).

From public to private

A sector’s public median is not the price of a private round. It is the starting point that an investment committee adjusts, step by step, until it reaches a defensible reference.

We do not publish a conversion factor or a private multiple by sector: last-round marks are not market prices, they carry liquidation preferences and survivorship bias. What can be verified is the method: start from the listed median and document each adjustment with its direction and its reason.

  1. Growth and margin

    A company growing well above the listed median, with a comparable gross margin, justifies a premium; the practical rule is to compare growth plus margin against the companies in the group.

  2. Size

    The listed companies in the universe book tens or hundreds of millions of dollars in revenue. At a smaller scale, execution risk rises and the asset is less liquid: a discount.

  3. Geography and country risk

    The LatAm and global medians in each sector show the differential the market already charges for currency, rates and depth of capital. It is not always a discount: it depends on the sector and the moment.

  4. Stage

    From seed to growth the basis of comparison changes: at early stages team and market weigh more than any multiple; by Series B or C the revenue multiple becomes the reference.

  5. Illiquidity

    A private stake cannot be sold in a day. The illiquidity discount is negotiated, not tabulated, and it widens when the exit window closes.

  6. Structure

    Liquidation preferences, participation, anti-dilution and convertibles change the economic value of the same headline valuation. Comparing valuations without comparing terms is comparing apples with oranges.

Each adjustment is documented within a mandate, with the comparables, the disclosed private transactions in the sector and the proposed terms. G2 does not issue valuation opinions outside a mandate.

Talk to a partner

Methodology and sources

Universe defined by G2: comparable listed companies in the sector, with Latin American issuers flagged. Closing prices at the cut-off date; market and enterprise value in USD millions at the exchange rate of that date; multiples on consensus estimates for the calendar year shown; medians and means calculated by G2 excluding negative values or values above 99x.

Source: stockanalysis.com (prices, balance sheets and consensus) and Yahoo Finance (ServiceNow CY 27E consensus), closing prices as of August 31, 2026; FX cross rates from ECB reference rates as of August 31, 2026: BRL 5.17, AUD 1.40 and NZD 1.69 per USD, and USD 1.354 per GBP. Sage as of August 28 (London bank holiday). Except for ServiceNow, CY 27E estimates, EBITDA estimates and long-term EPS growth are not available in the sources.

Updated monthly, in the first business days of each month, with partner review before publication.

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For information only. It is not investment advice, a recommendation or a valuation opinion on any company.

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