Evelyn Arriaga Velasco is a partner at G2 Investment Banking with eleven years of experience in strategic and financial consulting specialised in startups. She joined G2 in 2014 in the strategic consulting area, where she developed commercial strategies and business plans for emerging companies aimed at growth, scalability, competitive positioning and capital raising.
In 2018 she took over the firm’s new business development management, specialising in account prospecting, diagnosis of strategic needs and the structuring of value propositions under a consultative sales methodology.
Since 2021 she has been Head of Dealflow Investments at G2 Momentum Capital, a partner at G2 Fintech Fund and a member of the investment committee of G2 Momentum Capital. In that role she has led the identification, evaluation and analysis of more than six hundred investment opportunities a year, contributing to the portfolio of more than sixty companies backed by the group’s funds.
In the financial advisory practice she acts as a bridge between startups and venture capital funds: she supports founders in structuring their financing needs, developing financial models, preparing investment materials and running the capital-raising process through the closing of the transaction.
She has been recognized for three consecutive years, 2022, 2023 and 2024, as one of the Top Women Investors in Latin America Tech by LAVCA, and in 2023 she was named by AMEXCAP and Women Index one of the 50 Women in Investment Funds in Mexico. She speaks at conferences and panels across the entrepreneurial and private capital ecosystem.
She holds a degree in international business with honours from Tecnológico de Monterrey and has completed studies in commercial strategy at ITAM.
Banorte agreed to sell 100% of its digital bank to a Klar subsidiary in September 2025; the Comisión Nacional Antimonopolio cleared it in December and, a year after signing, closing still awaits the SHCP and the CNBV.
Fortress provided Bravo with a EUR 200 million facility for its credit division and its debt settlement operation; it is debt, not equity, for a platform founded in Mexico in 2009 with more than 522,000 clients.
Clara closed three facilities for USD 70 million with BBVA Spark, IFC and Covalto and, ten weeks later, renewed its USD 150 million facility with Goldman Sachs; its debt capacity now exceeds USD 250 million.
Fourteen years after its founding, the Mexican acquirer raised USD 500 million from officially undisclosed investors, three weeks after obtaining CNBV authorisation to operate a digital wallet.
Four months after TransUnion closed on control of Buró de Crédito, Equifax agreed to pay USD 825 million for Círculo de Crédito, at about twelve times disclosed adjusted EBITDA.
The WhatsApp remittance platform combined USD 87 million of equity led by a16z with a USD 113 million credit line from General Catalyst to fund lending, and nearly tripled its valuation from the Series B.
Banregio Grupo Financiero carved the Hey brand’s loan book and deposits out of Banco Regional and merged them into Hey Banco, which has operated independently since 31 January 2026 with MXN 14,000 million in deposits.
In three weeks of 2025 Kapital announced the purchase of Intercam’s banking, brokerage and funds businesses, renamed itself Kapital Grupo Financiero and closed a Series C that doubled its valuation; the restructuring was authorised in December.
Nu México completed in August 2026 its conversion from Sociedad Financiera Popular to bank, while Nu Holdings agreed to buy in Brazil a bank with USD 6 million of equity to obtain a licence; two routes, one objective.
In December 2025 Nomura arranged the largest debt facility for a Mexican digital financial services company; in June 2026 Oaktree, Macquarie, Fasanara and Banco Covalto committed USD 300 million within it.
The fifth banking licence granted from scratch in Mexico was valued at USD 5.0 billion six months after its round at USD 3.1 billion, with a sovereign fund, a Brazilian bank and a long-only investor in the syndicate.
TransUnion raised its stake in the consumer credit business of Buró de Crédito to roughly 94%, in cash, on an enterprise value of MXN 16,800 million and more than a year after signing.
Allianz X led the round that takes Ualá from a USD 2,750 million to a USD 3,200 million valuation; the capital funds regional growth and embedded insurance, with a significant Mexican component according to its local CEO.
More than two years after the announcement, the Comisión Nacional Antimonopolio denied Visa the purchase of 51% of Prosa and rejected the remedies offered; the case sets the limit for acquisitions of payments infrastructure in Mexico.
Fintech captured 61% of the region’s venture capital in 2025 in a handful of large rounds, banking licences are bought and sold, and private credit funds the books of lenders.
By Evelyn Arriaga Velasco · · 7 min read
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