Jorge González Gasque founded G2 in 2008 after selling his human resources software company, a pioneer in Mexico and Latin America of the software-as-a-service model delivered through the cloud. He has led the firm as Managing Partner ever since, focused on startup financing, mergers and acquisitions and the strategy of growth companies.
In 2011 he drove the creation of G2 Momentum Capital, the group’s venture capital vehicle, with a mandate to invest in early-stage companies with high potential. The fund has invested in more than sixty companies, including Albo, Cacao Paycard, SkyAlert, Baubap and Kubo Financiero. More recently he brought together a group of partners to establish G2 Fintech Fund, an early-stage fund focused on fintech, insurtech and proptech companies in Mexico and Latin America, whose portfolio includes Finerio Connect, Koibanx, Licify, Mi Compa, Vexi, Baubap, Quash, Kukun and Belo.
He holds a degree in public accounting from Universidad La Salle. He was selected as an Endeavor Entrepreneur in 2002 and received the Gran Orden de Honor Nacional al Mérito Autoral in 2005. Under his leadership, G2 has been a member of the Mexican Private Equity Association (AMEXCAP) since 2018.
Over his career he has served as partner, director, founder and independent board member at numerous companies, experience he brings to the boards and founders the firm advises on capital, debt and sale decisions.
Amazon took a minority position in Rappi through a USD 25 million convertible note and an option to acquire up to 12% of the company, weeks after the platform closed a USD 100 million senior secured facility.
The Brazilian payments and collections platform for SMBs is buying a WhatsApp-native conversational CRM and will keep it as a subsidiary until 2028: a deferred integration that says as much as the price.
An artificial-intelligence platform that validates healthcare claims and authorisations, with more than USD 25 billion processed, raises capital for infrastructure, product and acquisitions after growing revenue and clients fourfold in a year.
A Chilean conversational platform with USD 11 million in ARR and only USD 2 million raised was sold to a US strategic buyer for an amount the parties did not disclose.
The project-profitability software for agencies, founded by Argentines and headquartered in San Francisco, raised growth capital with 51% growth and profits: the profile international capital is funding today.
A Mexican cloud RIS/PACS platform with more than 2,200 institutions and 13 million studies a year raises capital from a Silicon Valley fund and a Mexican business leader to go to Colombia and the United States.
Founders Fund led the round that made Enter Latin America’s first AI unicorn, with revenue up more than tenfold since the Series A and a single use case, high-volume litigation.
With no primary capital and annualised revenue above USD 500 million, the wholesale marketplace sets a valuation 58% below its 2021 mark and gives employees liquidity ahead of a public listing.
Mexico’s leading major medical insurer becomes a minority shareholder in a digital network of hospitals, specialists and laboratories; the percentage and the valuation were not disclosed.
The instant-commerce operator with its own micro-fulfilment network raises capital with a long-term investor in the lead, at a reported valuation 43% below 2021, while quick commerce loses share among digital shoppers.
A home-hospital operator, profitable since 2024 and contracted with more than 25 health plans, raises development-finance capital to acquire traditional home-care providers and enter Rio de Janeiro.
Klarna placed 34.3 million shares at USD 40 on the NYSE and six months later expanded its forward-flow agreement with Elliott to USD 2 billion; a US reference on how BNPL separates equity capital from loan-book funding.
An AI platform that already resolves 75% of interactions across 90 institutions in Mexico, Colombia and Costa Rica raises capital from a Mexican fund to grow across the region.
A Series A-sized seed for an AI copilot that runs on WhatsApp, with a team of 13; what is being paid for is the founder, the channel and the speed of deployment across 14 countries.
The purchase of 100% of a school-management SaaS with 17 years of operating history shows how private credit, rather than venture capital, funded a consolidation of vertical education software in Mexico.
An electronic-prescription platform controlled by DNA Capital since 2021, at breakeven since June 2025 and projecting BRL 100 million in 2026 revenue, takes capital from two new funds to bring artificial intelligence to the prescription.
The Brazilian digital-prescription platform has raised BRL 340 million across eight rounds, priced the extension above its 2024 round and runs the business on a pharmacy marketplace connected to 100,000 active doctors.
Partners Group bought 15% of the Brazilian SMB ERP in Brazil’s largest equity round of 2025; the structure, more than the size, is the signal for SaaS across the region.
An artificial-intelligence platform for hospital revenue cycle, serving more than 60 hospitals and four of the ten largest networks in Brazil, raises a Series A-sized seed after growing more than 20 times in 2025.
Rintin raised USD 6.2 million with Cometa as lead investor to scale in Mexico a platform that combines wholesale supply, credit and logistics for more than 12,000 small merchants, with Argentina as the next market.
An AI-native clinical platform with 14 million patients and 25 hospital systems across five countries, Mexico included, raises USD 42 million in under a year since launch.
BBB Foods placed 15,299,800 Class A shares at USD 32.50 in a mostly secondary offering that gave liquidity to pre-IPO shareholders and left the company less than 18% of the proceeds for its store opening plan.
While awaiting clearance for Linx, TOTVS bought a vertical agribusiness software company with a base price and a conditional deferred payment: the consolidator’s standard structure for small assets.
Brazil’s largest enterprise software company completed the purchase of StoneCo’s retail software unit eight months after signing, with unconditional CADE approval: a carve-out that reshapes regional retail tech.
An AI conversational-commerce platform with 17% average monthly growth and Mexico as a priority market raised capital to triple its commercial team without disclosing valuation.
A European strategic buyer paid about six times revenue for a condominium-management SaaS with operations in Mexico, leaving behind a public multiple the sector did not have.
Four rounds in nineteen months and a GMV that doubles every year take the live-shopping marketplace from USD 5 billion to USD 20 billion; a price reference for social commerce in Latin America.
Andreessen Horowitz, Sierra Ventures and Kfund led rounds of USD 22 to 33 million in 2025 and 2026, strategic buyers acquire home care and hospital management, and digital health is now written into law.
A USD 677 million IPO, a USD 100 million credit line for quick commerce, a rescue with USD 100 million committed and a convertible note from Amazon mark the sector’s transaction cycle.
Capital goes to software with artificial intelligence, public multiples set the ceiling of the negotiation and strategic buyers consolidate SMB platforms in deals of up to BRL 3.05 billion.
By Jorge González Gasque · · 6 min read
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